From 26th May 2012 it will become illegal for companies within the UK to install cookies that pass on browsing information to third parties without first gaining users’ consent. With this deadline now little over a month away accountancy company KPMG have released worrying research that shows 95% of 55 major UK-based organisations surveyed are not compliant with current cookie regulations. Regulation 6 of the Privacy and Electronic Communications Regulations 2003 states that a person ‘shall not store or gain access to information stored’ unless a user has been ‘provided with clear and comprehensive information’ and ‘has given his or her consent’. KPMG’s survey outcome confirms that many companies are far from ready for the emerging change in law, which could see non-compliant companies fined up to £500,000.
With the deadline fast approaching companies are being encouraged to act fast in order to avoid severe financial penalties. The regulator ICO stated, "At present evidence demonstrates that general awareness of the functions and uses of cookies is simply not high enough for websites to look to rely entirely in the first instance on implied consent". Despite various debates regarding the effectiveness of the new law time is running out for sites to meet the terms of the new regulation, with companies now having a fixed date for when compliance must start taking place.
Ensure your company is compliant ahead of the deadline with Xactium’s Policy Manager. By managing your policies and procedures you can track your compliance with these vital requirements. Talk to us now and arrange a bespoke demo.