Mission Christmas launches in November and we are partnering with Hallam FM’s Cash for Kids to ensure thousands of children wake up with gifts this year after the latest poverty figures revealed an increase in families across South Yorkshire who are struggling to afford Christmas this year.
A staggering 33,292* children in Sheffield are living in poverty, with the priority in December for many families ensuring food is kept on the table and the heating switched on instead of celebrating Christmas. Last year, over 24,000 children received gifts at Christmas, surpassing the previous year’s total by nearly twenty per cent valuing the campaign at over £1.2 million, making Mission Christmas the biggest gift appeal across South Yorkshire.
Xactium is proud to be one of the local organisations who will be fundraising and helping to distribute gifts to those that need it most.
*Source: End Child Poverty Oct 2016